Nowadays, mobile web traffic has greatly surpassed that of the desktop. More and more people are using mobile devices, such as smartphones and tablets, to browse the Internet. With mobile devices’ usage continuously increasing each year, websites’ necessity to adapt and become more mobile-friendly is also rising.
A simple solution comes in the form of a responsive website design. In other words, a website design that can adjust to any device and any screen size the user may be using.
That said, web owners no longer have to maintain two different versions of their website: mobile and desktop. That's just a waste of time and resources. A responsive design allows you to kill two birds with one stone, or so the saying goes. Therefore, let's have a closer look at a responsive design.
What is a responsive design?
As mentioned before, a responsive design is a website design that can adapt to any device and any screen size. If a user, for example, is browsing your website using a smartphone, the content on your website will change the design pattern to accommodate the screen size.
The same goes for any other device/screen size, such as desktop, tablet, laptop, etc. A responsive design is trendy among web developers these days.
The main reason is that you can use pre-existing templates created in content management systems (CMS), such as WordPress, Drupal, and Joomla. If you don't like the templates, you can always create your own. The majority of websites today utilize a responsive design.
So how does it work?
A responsive design is developed to allow web properties to determine the style they’ll display based on the screen size they're being displayed on. Therefore, a responsive design uses a fluid grid system, fluid image use, and CSS media quarries to change styles and respond to different screen sizes. The purpose is to allow the web design to respond to user behavior.
Why do you need a responsive design?
The main reason websites need a responsive design is that they need to be mobile-friendly. This is no longer optional but mandatory. That said, the majority of online consumers use mobile devices to browse websites, and if your website isn't mobile-friendly, your visitors will leave and never come back.
That way, you're losing a lot of prospects and potential conversions. Moreover, mobile-friendliness became one of the most important ranking factors for search engines, such as Google.
Google launched its mobile-first indexing, which means that websites that aren't optimized for mobile won't rank well on SERPs (Search Engine Ranking Pages). In other words, you're not only losing traffic but also losing visibility and exposure. That's why a responsive design is simply a must-have for modern websites.
Mobile-friendly websites are simply a must these days. If your website isn't optimized for mobile, you simply won't make it in the online world today. Fortunately, a responsive design is a budget-friendly option that's easy enough to implement, and it will allow your website to provide an exceptional experience to mobile users.