As you may already know, SEO (Search Engine Optimization) is one of the most important marketing strategies. SEO can help online business in many ways through its tactics and strategies. One of those strategies is off-page SEO.
Off-page SEO has little to do with your website unlike other SEO tactics but more to do with your content and how you use it to create exposure for your business. Therefore, off-page SEO is greatly responsible for driving organic traffic your way and helping your business gain the recognition it deserves. That said, let’s have a closer look at off-page SEO and its value to your company.
Off-page SEO is one of the SEO strategies that focuses on what happens outside your website. It revolves around tactics, such as content marketing, guest posting and link building. But why is that? The main reason is that content is one of the most important ranking signals.
If you want to boost your rankings the right way, you might as well leverage the full potential of content. By utilizing content in off-page SEO, you’re basically creating directing organic traffic to your website, while building credibility and authority for it in the process.
So, basically, off-page SEO is about generating traffic and exposure from sources other than search engines. These sources include other websites, blogs, social media networks, forums, email newsletters and so on.
As mentioned before, off-page SEO generates exposure via means other than search engines. But at the same time, search engines determine the value of your content that other sources link to, which can boost your rankings.
The true value of off-page SEO comes from making your content widely known and popular. The more sources link to your content, the more valuable it will be to search engines and more interesting to consumers. Imagine a popular blog linking externally to a piece of content on your website.
That blog’s audience will consider your content as a recommendation for further exploration and they will navigate to your website through that link, which can greatly boost your website traffic. That said, link building is the key to an effective off-page strategy but you need highly relevant and top-quality content to do the link building part.
Off-page SEO is vital to your marketing strategy and for your overall SEO efforts. In today’s competitive market, you need good exposure and visibility so that you can compete against other companies more seamlessly. The best way to do that is through content and off-page SEO has the means to make your content stand out.
A good example is social media. Although your social media presence doesn’t contribute to your rankings, sharing valuable content on your social media pages through off-page SEO can turn social media platforms into a major source of organic traffic and qualified leads for your business.
Off-page SEO is certainly a strategy worth investing in. Without the exposure this strategy can build for your business, it will be much more difficult to stand out in a highly competitive market.