Local citations

Local citations

If you own a business and want more people to hear about it, local citations might be something to consider. Running a business without people hearing about it is not ideal, which is why we are here to help you spread the word. Digital Strategy One is here to help you attract more potential clients and let more people know about what you do. Whether you’re selling a product or providing services – we know how to connect your business with potential clients. With years of experience in the digital marketing business, our crew is here to help you create unique techniques for promoting your website. Contact us for more information about other digital marketing services we provide.

The importance of local citations

The main goal of making local citations is to create a profile of a business on online directories, which helps it become heard of. Creating a profile with basic information is not directly linking to the business’s website, but it provides valuable information to potential viewers. Online job directories, social platforms, and other listings are a perfect place for your business to get more views.

The main value of local citations is not in the textual content it presents, but in the recognition of your business’s name in the search engines. As your company’s name is mentioned on a guest site, Google will see the connection and you will benefit from it. The more times your business is mentioned on other pages, the more recognition and credit your website gets. In other words, if the search engine “believes” that your business is well-known, you will get higher rankings on SERPs.

How can we help you build local citations?

If you own a local business or running an online store, local citations will be one of the best techniques to promote your site. Our digital marketing experts are here to help promote your brand and further boost your SERPs rankings. One of the best ways to get more attention for your site is to create a unique profile in a form of local citation. We are here to help you get to all the important job listings and directories. Here is some basic information about your company that we will use:

• Your company’s name and logo

• Basic information about your business’s registration

• Unique description of your company’s goals

• Textual and visual content presenting your service (or product)

• Email address, location, and other contact information

If you are ready to match your competitors and run your business to success, let us build local citations for your company. We are here to build a unique digital marketing strategy that will help you achieve long-term goals. Contact us today so we can start planning the best course of action for your online promotion.

Oftentimes, a lot of businesses will solely focus on their local market rather than going wider than that. Such businesses are usually small retail stores, restaurants, convenience stores and so on. However, even businesses that are aiming higher than the local market will still rely on the local customers for the most part.

This is where local SEO can help with visibility, awareness and exposure on the local market. Among some of the most important aspects of local SEO are local citations. That being said, let’s find out more about local citations and their importance.
Local citations are basically mentions of your business name, phone number, address and so on, anywhere online. This is the key to helping people to discover your business, as well as for helping search engines determine the legitimacy and credibility of your company. In other words, local citations don’t only help people find you but they also help you rank well for local SEO.
In most cases, local citations can be found almost everywhere in the online world. The most common places you’ll run into local citations are social media, business directories, blogs and websites. But why is this important for your business?

Contrary to popular belief, consumers don’t always use search engines to find local businesses. They will also use directories, such as Yellow Pages or Yelp.

They will also look for recommendations from social media contents and influential bloggers. Therefore, having your business mentioned on any or all of these sources really helps in generating more exposure for your local business.
Simply put, you submit your business information to every directory you can find. The most popular option is to create an account for GMB (Google My Business). Here you provide essential business information, such as an address, phone, email, open hours etc.

The key is to provide the same information to other business directories, such as Bing Places, Apple Maps, Foursquare, Facebook and so on.

The more places you list on the more visible your business becomes. Another way you can get local citations is via unstructured citations. What that means is that your business gets mentioned in articles, videos, blog posts on various sources.
Local citations do not directly impact your local SEO rankings. However, the more citations you have the easier it becomes for search engines to verify your information.

The more your business is mentioned, especially in a positive context and sentiment, the more likely will search engines like Google be able to verify the trustworthiness of your business, as well as verify that your business actually exists and that it’s fully operational.

However, just like with link building, having citations for just any source won’t do you much good. On the other hand, having citations on credible and relevant sources can actually boost your local rankings.

Local citations are vital for local business because they can provide the necessary visibility and exposure local businesses desperately need. Without local citations, it becomes more difficult to stay afloat in a competitive local market.