Quality links, alongside content, are the most important ranking factor for SEO, according to Google. Link building is, therefore, one of the most important SEO strategies.
That said, the more links you have, the better. However, things aren’t as simple as they may seem. Link building is actually quite a complex activity that requires careful planning and a lot of effort. With that in mind, here are few things you should know about link building.
Simply put, link building, as the name suggests, is the process of building links on other websites that will lead back to your blog post or another piece of content. Therefore, in order for search engines to find your content, they must first follow at least one link (hyperlink) from some other source back to yours.
The more source link back to your original post the higher your content will rank on SERPs. That’s why many marketers engage in off-page SEO so that they can create as many backlinks for website content as they can.
As mentioned before, the more links you have the better but it’s not always so. The fact of the matter is that, oftentimes, more backlinks can be quite counterproductive. This is especially true if you have backlinks on shady sources.
This activity can actually result in penalties by search engines so it’s best to avoid it altogether. Make no mistake, quantity is still favorable but you should aim to have more high-quality links than just as many links as possible. In other words, you should strive to have as many relevant and credible sources linking back to you as you can.
But what are credible sources? Looking at things from a search engine perspective, a credible source is any blog, website or forum with a high enough domain authority. Therefore, you’ll have a lot of reaching out to do to get backlinks on such sources and guest posting is one way to do it.
The quality of a link is of vital importance. Simply aiming for credible sources may not always be enough to get the right quality for your link. It’s important to remember that link building’s purpose isn’t just to help your content rank well but also to attract more organic traffic your way.
That said, you should focus on sources that are related to yours. That way you can reach out to a broader audience that is still your target audience. In most cases, bloggers and webmaster will agree to publish your posts with your links if you do the same for them. However, be prepared to engage in a lot of negotiations, beforehand.
Link building is vital for SEO, without it, your content may sit on your website for years without anyone seeing it actually. Occasional accidental stumbling upon your content doesn’t yield the desired result nearly as much as it would if you had proper backlinks for it.